Bonita Martens - Junior Copywriter

Melitta: Filter It Out

The Challenge: Coffee filters can seem pretty one-size-fits-all. We wanted to distinguish Melitta filters as a premium option that makes a noticeable difference.

The Idea: A cup of coffee that’s been properly filtered by Melitta, is just the thing to help you “filter out” all the stress and negativity threatening to ruin your day.